Am I underpricing my book?

This morning I was struck by the idea that I must be underpricing this book. I've been promoting my royalties-for-early-book-buyers-program in various places - website, forums, Twitter, blog - for more than a month, and haven't had a single $29 order. I believe the tribe has spoken.

I think what's in play here is the old mindset: "If it sounds too good to be true, it must not be true." See, I purposely do things that are outrageous, but few people realize I'm just a generous person. (My Generosity Experiment book will address the responses I've had to my 12 years of "intentional creative generosity.")

So.... here's what I'm thinking. Rather than a $49 book, I'm going to go all out and make it a $9,995 program for non-marketing consultants, specialists and practitioners, and a $99,000 program for marketers who want to teach my methods to their clients. The latter includes a license, authorized by me, payable in installments over 10 months... much cheaper than a lawsuit! I've limited the price for non-marketers to $9,995, only because PayPal doesn't allow single payments beyond $10,000.

Sadly, there won't be any royalties rewarded with this program. You can order early, before the program is developed, at a lower price: $6,995.

What do you think? Does that feel more comfortable to you now? If I don't hear any complaints from bona fide independent consultants and practitioners in the next day or two, then I'll go ahead with this new plan.

Andrea